The 2012 London Olympics. The entire city is getting geared up for the spectacle. We have the countdown clock in Trafalgar Square. We have the thousands of consultation letters going out to those unfortunate residents living on the Olympic Route Network. And now - apparently - we have a candy bar.
To capitalize on the spirit of the Olympics (and to join other misguided athletics-food partnerships along the lines of McDonald's sponsoring the Olympic Village), Cadbury's has jumped on the 2012 bandwagon and has created a new bar - The Big Race. Cadbury's, as a British institution, has snagged the dubious distinction of being the "official treat provider of the 2012 Olympic and Paralympic Games" (should athletes be eating "treats" anyway?). So to celebrate, they've released this new bar, which is accompanied by a indecipherable online game where "spots" can compete against "stripes" for no reason I can work out.
The Big Race bar carries on this theme, with "spots" (crunchy cookie-like spheres) are separated from "stripes" (layers of light wafers) by some chocolate mousse. The entire thing is covered in a thick layer of milk chocolate. It all KINDA works - there's enough crunchiness in the cookie crumbs to make the top half feel fairly substantial, along with the chocolate mousse, but the bottom half of wafers is what let me down. It was just too light for a chocolate bar - if I was looking for wafers, I'd be eating Tunnock's biscuits. Mmmm, biscuits. :)
So, like the actual 2012 Olympic Games are inevitably likely to turn out, this bar ended up a slight disappointment. I mean, really, Cadbury's - you had a chance to make an entirely NEW CHOCOLATE BAR and this is what happens? A tie in to a bad and confusing online game? Could it possibly be that all the good candy bar ideas have been used up? Surely not! Three bars for being decently good, 2 bars for lack of imagination. 2.5 bars total.
To capitalize on the spirit of the Olympics (and to join other misguided athletics-food partnerships along the lines of McDonald's sponsoring the Olympic Village), Cadbury's has jumped on the 2012 bandwagon and has created a new bar - The Big Race. Cadbury's, as a British institution, has snagged the dubious distinction of being the "official treat provider of the 2012 Olympic and Paralympic Games" (should athletes be eating "treats" anyway?). So to celebrate, they've released this new bar, which is accompanied by a indecipherable online game where "spots" can compete against "stripes" for no reason I can work out.
The Big Race bar carries on this theme, with "spots" (crunchy cookie-like spheres) are separated from "stripes" (layers of light wafers) by some chocolate mousse. The entire thing is covered in a thick layer of milk chocolate. It all KINDA works - there's enough crunchiness in the cookie crumbs to make the top half feel fairly substantial, along with the chocolate mousse, but the bottom half of wafers is what let me down. It was just too light for a chocolate bar - if I was looking for wafers, I'd be eating Tunnock's biscuits. Mmmm, biscuits. :)
So, like the actual 2012 Olympic Games are inevitably likely to turn out, this bar ended up a slight disappointment. I mean, really, Cadbury's - you had a chance to make an entirely NEW CHOCOLATE BAR and this is what happens? A tie in to a bad and confusing online game? Could it possibly be that all the good candy bar ideas have been used up? Surely not! Three bars for being decently good, 2 bars for lack of imagination. 2.5 bars total.
Bar-o-Meter
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